Website Design UI/UX
As a designer at Brand Innovation Group, part of my job is to build user friendly websites using Adobe XD for wireframing UI design and improving user experience. The following are web projects I worked on as the lead designer.
Northern Arizona Wind & Sun
WEBSITE DESIGN UI/UX
BIG rebranded Northern Arizona Wind & Sun (NAZ). My role was to take the new brand and design a large e-commerce website that would help build sales and brand equity and create a more cohesive online experience for their customers. I wireframed and designed over 120 desktop and mobile pages, including product pages, cart/checkout pages, solar calculators and buying guides. I also created numerous icons and product illustrations as a new way to display their solar kits.
Homepage Design
After researching how the old site performed, we updated things that worked and removed things that didn’t, while rearranging sections to better suit the customer experience. One thing we found is that customers want to find categories to shop in more quickly, so we moved that section to the homepage, near the top, in addition to being the first item in the navigation.
I used prototyping software to create animations that show functionality and increase user engagement.
Product Illustrations
I was tasked with illustrating many of the products NAZ offers for their solar powered systems. This required taking each product and drawing out the basic form to make it visually appealing, yet recognizable.
Kit Illustrations
The products for NAZ needed to be grouped into kits and given a labeling system. I chose to apply the labels near the illustration to better integrate them into the composition. For the kits that had more than four items, I decided to list out the names of the products in order to reduce the amount of visual information.
Fonts, colors, icons and mockups
Wealth Advisors Group
WEBSITE DESIGN UI/UX
I helped Wealth Advisors Group update their brand and designed a new website to show off their new look. I fined tuned their color pallet and chose fonts and graphics that complimented their trustworthy and technically proficient skill set as fiduciaries. The project included numerous page style layouts, as well as button styles and icons that portray different aspects of their services.
American Specialty Insurance multiple website designs
BIG rebranded ASI and they had a unique need to now apply the new brand to two different sites—American Specialty Insurance and American Specialty Express. Normally, BIG would rebuild the sites from the ground up, but in this case we weren’t able to. Instead, I had to figure how to apply the new brand elements to page styles with confined sections within them. Despite the inflexibly of the framework, I was still able to truly reflect the new brand in digital form.
Cherry Optical Labs website design
I was the lead designer on Cherry Optical’s new brand and website. I used photography and graphic styles that soften the clinical, technical nature of the work, focusing more on people using the lenses. The new site is easy to navigate, offers plenty of information about the products, and engages with their target audiences.
Wind River website design
BIG rebranded Wind River and I was tasked with designing their new website and applying the new look. I wireframed and designed numerous page styles including a new product page layout and cart/checkout experience for both desktop and mobile.
Wind River user experience improvements
Wind River wanted a way to showcase some of their best selling chimes both on desktop and mobile. So, I created landing pages for them and displayed the chimes prominently. Calling out the points of interest on the chime worked well on desktop and laptop screen sizes, but when it came to mobile, I needed a space saving solution. I came up with a design where each point of interest became a dot with a plus symbol inside. When the user taps the dot, a modal opens and displays the details. This solution proved to be very user friendly, especially as the percentage of mobile users rise.